The Most Fun Web3 Marketing Newsletter
can you win $1,000,000?
Gm, gm! In today’s newsletter edition, we’re covering: 💵 The million-dollar question 👅 It’s not what you say but how you say it A Web3 founder sat in front of a screen, tiny beads of sweat forming on their forehead. This question could win them a million dollars—or take everything away.The game show host smiled. “Are you ready for the final question?”The founder nodded, throat dry. “Let’s go,” they rasped.Without waiting for confirmation, the host said, “Remember, if you get this right, you...
Holiday Edition: Web3’s Love-Hate Story
Gm, gm! In this newsletter edition: 💋 A relationship turned awry 🍿 The Hallmark movie ending I’ve never really liked Hallmark movies. I know, it’s holiday time, and it’s when Hallmark movies get the most love, but I’ve never really preferred them.I much prefer stories with difficult conversations and hard-to-swallow pills — the kind where things don’t tie up neatly with a bow, and the characters have to work for their resolution.Maybe it’s because I’m a realist, or maybe a bit of a Grinch. So...
A horror story for the holidays and a great offer
Gm, gm! In today’s newsletter edition: 👹 Do you like horror stories? 🍵 Spilling the tea on making KOLs work for youAlso, stick around till the end coz I might have a new year present for you. I don’t feel like bringing in the Christmas cheer or holiday vibes, so let’s kick things off with a horror story.It begins on a dull day at Project X HQ. On the wall, hung a whiteboard filled with colorful scrawls—most of it was barely legible, but the goals stood out clearly.They wanted to get listed on...
It’s ✨THAT✨ time of the year again
Gm, gm! In this newsletter edition: 🥂 It’s THAT time of the year again. 🐱🐶 You can’t teach a cat and dog the same tricks.It’s almost the end of the year, which means it’s *drum rolls please* reflection time. ‘Tis the season to be merry (or not), sip something warm, and think about all the wins, losses, and cringe moments of this year. While I have learnt my fair share of lessons and slip-ups in 2024, this newsletter isn’t about my mistakes. For this edition, we’ll revisit Ledger’s fiasco....
Marketing isn’t a buffet—get to the meat 🍖
Gm, gm. In today’s newsletter: 📢 Marketing ISN’T a buffet 🎯 Focusing on the 20% that makes 80% of the difference. I jumped on a call with a prospect the other day and he seemed confused. “We’ve got all these great ideas and we’ve tried these different things, but they don’t seem to stick.”What he meant was this: they had great ideas and tried everything—AMAs, videos, rebranding—but nothing stuck. The content wasn’t gaining traction, and the results fell flat. This is a common frustration for...
100k BTC, orange-pilling India, and lessons on driving reach
Gm, gm. In today’s newsletter edition: 💊 How I orange-pilled India 🛠️ Creating content and driving reach isn’t apples and oranges I asked for 100k BTC and ended up with a 100F fever. Life’s ironic like that.Still, skipping the Bitcoin Ordinals panel panel and missing the chance to yap about the vibe and culture of the ecosystem was a big no-no. So, fever and all, I hauled myself there, and despite the brain fog, I managed to share my thoughts on the Bitcoin ecosystem. My $0.02: The BTC vibe...
A $blonde and a $brunette walked into a bar. The rest was history.
Gm, gm. In this newsletter edition: 👭 Web3’s sorting ceremony 🍕 Why virality is like a pizza I logged off for one day—just one day—and came back to what can only be described as the Hogwarts sorting ceremony of Web3. My feed was overflowing with “Proof of $blonde” and “Proof of $brunette” posts. Women (and some enthusiastic men) were swearing allegiance to their chosen side, sharing photos, and posting memes like this. (Credit: Jay) $BLONDE began as a group chat that grew into something much...
Devcon, TGE, and Community Building the Unhashed way
G(t)m, G(t)m! If my flood of tweets didn’t give it away already, I was recently at Devcon. Don’t worry, I’m NOT going to talk about: ♦ How good the sticky mango rice was here ♦ Why you should take the Grab bike, or ♦ Why my search history looks like this 👇 But hey, if you’re up for it, I’ll spill some funny and interesting experiences around these things in the next newsletters! Tell us all about it, Mia. We want the tea! 🍵 Nah, we're good. Let’s stick to the script. For now, I’ll skip to the...